Jiah by Janan is a versatile, modern, and affordable sub-brand that provides stylish, culturally rooted fashion with a contemporary twist. Its collections offer a balance between traditional South Asian craftsmanship and modern aesthetics, designed for a younger audience seeking elegance and comfort in everyday or occasion-specific wear. Through the use of Powerloom fabrics and modern tailoring, Jiah maintains the essence of South Asian tradition while catering to a broader, more accessible market.